Since most of the people at Avio seem to have some sort of flu or cold virus right now, it made sense to me to talk about how successful BPM engagements tend to lead to the viral adoption of BPM with an organization.  Most organizations tend to start with small, tactical implementations in order to get their feet wet and see how BPM fits within their IT and LOB functions.  If done properly, initial deployments tend to happen quickly and drive significant results.  As a result, the rest of the organization tends to take notice and the collective light bulb goes turn on.