What is digital transformation?

There are many definitions of digital transformation that essentially explain it as “leveraging technology to enhance the operations and results of a company”, but we prefer MIT’s definition because it takes into account the two main elements of a real, deep digital transformation:

• Digital capability, which means being able to use technology for innovation
• Leadership capability, to make a strategic, systematic change throughout the organization

According to MIT, “Together, these two capabilities allow a company to transform digital technology into business advantage.”

Here at AVIO we are no strangers to digital transformation, but we prefer to seek a digital evolution, in which every step and action are aligned at the core with your company’s strategic goals. This may require an adjustment to those strategic goals - after all, digital transformation is not just about adopting technologies, but about a profound change throughout your company.

The rapidly accelerating pace of business forces us to evolve and be resilient and nimble. The old methods no longer work, and it is time to embrace a new philosophy of business. The digital philosophy is agile, fast and embraces risk and failure as part of the process. It works in small increments and makes adjustments along the way. Adopting new technologies without changing the mindset behind your operations and processes is not digital transformation - it is the equivalent of using a race car to pull a wagon.

Our goal at AVIO when carrying out a digital transformation is to overhaul your organization, technology, and operational processes. The key to success and a true digital evolution lies in the harmonious, holistic development of these three aspects.

Why do you need it?

Digital transformation is essential to stay competitive in the market, regardless of which industry you work in. A recent McKinsey Global Survey on digital transformations discovered that over 80% of those interviewed have been engaging in their company’s digital transformation in the past 5 years. 

“Everyone else is doing it” may not be the kind of argument you respond to, and we respect that. Let us then go over just a few of the benefits that digital transformation can bring to a business:

• A transformed, enhanced, incredibly personalized customer experience, with its subsequent increase in conversion, loyalty and referrals.
• The ability to use large amounts of data to aid your decision-making process.
• Better alignment and communication within your company 
• Greater business agility, which is increasingly becoming table stakes in today’s fast evolving markets.
• Decreases in expenses, increases in efficiency, and simplification of processes and workflows - we have many case studies that attest to this.

Change is unavoidable, and the best leaders embrace it and help their teams and companies evolve and adapt elegantly to continue growing and serving their clients. AVIO is here to help.