Building a strong business case for any technology project can be a challenging activity.
It can be so obvious to you and your team that a compelling change must happen or new system is needed, but others must be convinced and brought on board. Competing priorities, challenging financials and educating internal stakeholders are just some of the hurdles.
1. Tell A Story and Build a Vision
- Ensure you can deliver the benefits in your elevator pitch quickly and crisply.
- Use images and pictures to tell the story.
- Use a "before and after" comparison to show your audience the future.
- Tie it to something sexy or on the top of mind with IT or Business leadership: Mobile, Internet of Things (IoT), user experience / digital experience— these are the drivers we are seeing in the marketplace, even though underneath there are still integration and process management concepts at the core.
- Bring in some third party or analyst backing to help add an outside validation to your proposal.
2. Ensure you have facts to back it up
3. Don’t bite it off all at once — unless you have to...
- The biggest benefits might only accrue at the end or after a major investment.
- Some companies have very complex and detailed approval processes - going through the overhead may be something you only want to do once.